Sharon Landes Fischer

Head of Strategy at Tel Aviv Global & Tourism, Israel

Sharon Landes Fischer is the Head of Strategy at Tel Aviv Global & Tourism, an initiative of the Mayor’s Office of Tel Aviv-Yafo aimed at positioning Tel Aviv as an international center of innovation and technology for entrepreneurs, business people and visitors. In her job, Sharon initiated a municipal strategy to encourage smart tourism.

Recognizing that the cutting edge innovation underway in Tel Aviv can only enhance the tourist experience, Sharon manages a community of “Smart Tourism” startups and entrepreneurs and founded both the annual Mayor’s Prize for Smart Tourism, and Tel Aviv’s annual international Futurism Conference. Through her work, Sharon has successfully fused Tel Aviv’s two brands: Tel Aviv Startup City – a hub for innovation and technology – with Tel Aviv Nonstop City – where tourists from around the world revel in Tel Aviv’s nonstop parties, white sandy beaches, and cutting-edge cuisine.

Sharon holds an MA in Management and Marketing, and a BA in Political Science. She is also a beach volleyball enthusiast, and a strong member of one of Tel Aviv’s champion leagues.