Marcareting and Clarity Coach, Slovenia
Lenja believes that “for your marketing to be supremely effective you don’t need a degree in marketing but in humanity.”
This thought is the biggest lessons she’s learned in the last 12 years as an entrepreneur and coach and it is the DNA of her mission in life.
Lenja Faraguna is a mompreneur.
Mom to her young son Noa and “mom” to the new modern marketing approach called marcareting which she tattooes into hearts & minds of companies which create brands to make money and change the world.
She is a “nakedly real and raw” speaker. Ass-kicker. A fellow human.
She believes that the old marketing, the screaming one, discount throwing and narcissistic one is dead, finito, finished, passe, gone, buried, because it yells, lies, undervalues and is loathed by most people.
But 98% of businesses still do it the old way and don’t get results they wish for.
She believes brand communication should move from B2C and B2B —> H2H (human2human or heart2heart).
She holds a Degree in English studies and a Masters in Semiotics of radio advertising at the University of East London and Karl-Franzens university Graz.
Lenja was named one of 12 World Changers by the New York Times Bestselling author Roy H. Williams and one of 40 most influential radio personalities under 40 by the Radio Advertising bureau USA.
She had a major “personal and business bankruptcy” in 2012 and since then she has risen like a phoenix.
She went from bribing her friends and her dad to come to her seminars in 2011, to speaking all over her country, around Europe and on May 22nd 2017 with Gary Varynerchuk, Robert Murray, Dr Kjell A. Nordström and Dr Jonas Ridderstråle (Funky Business), Julian Treasure at the BRANDING SUMMIT in Bucharest (www.brandminds.ro)
She founded Moonworking, connecting students and entrepreneurs who come up with worldChanging ideas during sleepovers in museums.
She has worked with 134 start-ups as a mentor. She co-founded Club 466 International, where she sharpens the business diamonds of women leaders.
She is the Captain at her newly launched online Modern Marcareting Academy for WorldChangers.
At www.lenjafaraguna.com she gifts you with her 40th birthday gift – a free video series “40 days of tips, tricks & thanks” – 40 videos of advice, lost & won projects, naked truths about her business life so far, tips, tricks about business, mindset and modern marketing.
She loves Xavier Naidoo song “Bitter hör nicht aud zu Träumen”, Madness’ song “How can I tell you” because it sums up her values about life and communication.
Lenja loves the weather before the storm, she believes your brand is worth 400 trillions (and can prove it to you) and she’s from the only country with LOVE in its name.